My story
I am Johan. In my career, three things have always been guiding principles: organizational psychology, entrepreneurship, and technology. For a long time, they ran in parallel. With New Standards, I try to bring them all together.
With my background in organizational psychology, I have always been driven by one question: how do you help people reach their full potential? That question led me to HR Tech, where I have worked for more than ten years on solutions that help people end up in the right place and develop themselves. Technology as a lever to make that possible at scale.
Beyond that, I have always been an entrepreneur by nature. I love conceiving and building new concepts. From a concept development agency to my own barbershop. That entrepreneurial spirit has never let me go. With New Standards, I am now giving that a new form, but as a partner for other entrepreneurs.
What I have seen in all these years: good technology was for a long time not accessible to small business owners. Standard solutions solve generic problems, but rarely yours. Custom software is exactly what a small business needs, but has always been out of reach. And meanwhile, entrepreneurship is lonely. Many entrepreneurs are simply missing someone who is genuinely watching along.
That changes now. AI has drastically lowered the barrier for custom solutions. What used to be reserved only for large corporations is now within reach for every entrepreneur.
New Standards was born out of what I have learned about people, entrepreneurship, and technology. Strategic thinking and making custom technology accessible to entrepreneurs. To help them get the best out of themselves and their business.