New Standards

Helping small businesses use AI and digital tools to save time, grow smarter, and focus on what really matters.

Let's explore what's possible

(About)

Making technology personal and useful

Technology is usually built for scale. My goal is to move beyond one-size-fits-all technology and create custom solutions designed around the unique needs of small businesses. I work closely with entrepreneurs to shape ideas and build digital tools that help them grow.

Every project begins with understanding how each business works and discovering where technology can really add value. It ends with tools that feel natural to use and create visible progress in everyday work.

Some solutions are made for everyone.
Mine are made for you.

Services

Whether you need guidance on your digital strategy or a custom AI solution built from scratch, every collaboration starts with understanding your goals and ends with tools or advice that make a real difference.

Let's Connect

Advice & Strategy

For entrepreneurs, start-ups, and teams who need a clear digital direction. Together we look at your product, processes, and goals to uncover where technology can add the most value. This can include product strategy advice, AI opportunities, or improving the way your team works.

Websites

Modern, approachable websites that reflect who you are and what you stand for. Whether it’s a single-page presence or a complete online experience, each site is designed to feel authentic, simple to manage, and built to grow with you.

Custom Tools

When strategy turns into action. I design and build small, tailored AI tools that solve real problems. From automating tasks to improving customer experience or simplifying workflows. Each solution is made around your business, so it feels natural to use and easy to grow with.

Ongoing Support & Growth

Technology is only valuable when it keeps working for you. I offer flexible support to maintain, update, and expand your tools as your business grows, keeping things running smoothly without the overhead of a full-time team.

Advice & Strategy

Websites

Custom Tools

Ongoing Support & Growth

Advice & Strategy

Websites

Custom Tools

Ongoing Support & Growth

Principles

Listen First

Every project starts with understanding your business. What you do, how you work, and where things can run smoother.

Listen First

Every project starts with understanding your business. What you do, how you work, and where things can run smoother.

Listen First

Every project starts with understanding your business. What you do, how you work, and where things can run smoother.

Keep It Practical

Technology should make life easier, not more complicated. I focus on clear, useful solutions that solve real problems.

Keep It Practical

Technology should make life easier, not more complicated. I focus on clear, useful solutions that solve real problems.

Keep It Practical

Technology should make life easier, not more complicated. I focus on clear, useful solutions that solve real problems.

Build Together

The best results come from collaboration. I involve you closely throughout the process so what we create truly fits your needs.

Build Together

The best results come from collaboration. I involve you closely throughout the process so what we create truly fits your needs.

Build Together

The best results come from collaboration. I involve you closely throughout the process so what we create truly fits your needs.

Support What Works

Good technology evolves. I help you maintain and adjust your tools as your business grows, so they keep delivering value over time.

Support What Works

Good technology evolves. I help you maintain and adjust your tools as your business grows, so they keep delivering value over time.

Support What Works

Good technology evolves. I help you maintain and adjust your tools as your business grows, so they keep delivering value over time.